Abstract: Based on his own field experience researching advertising and publicity in India, William Mazzarella will reflect on the conditions of possibility for doing critically-informed ethnographic research on transnationally-circulating public culture.
Suggested Background Reading Mazzarella, William. "Culture, Globalization, Mediation." Dussel, Enrique. "Beyond Eurocentrism: The World-System and the Limits of Modernity." in Fredric Jameson and Masao Miyoshi (eds), The Cultures of Globalization (Duke, 1998) |